Alex Bogusky: We want you to know that we know that you know.

alex-video3.jpgJag gillar Alex Boguskys syn på varumärken, kommunikation och konsumentnytta. De ligger helt i linje med vad jag skriver om i mina böcker. Intressant är också att han lite oväntat tar avstånd från ett tidigt uttalande om tv-reklamens död. Här är ett kort videoklipp inför PSFK Future Marketing Summit.

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This entry was posted on Tuesday, November 13th, 2007 at 12:05 am and is filed under Branding, English posts, Kommunikation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Alex Bogusky: We want you to know that we know that you know.”

  1. Blog of Ronnestam » Blog Archive » Alex Bogusky got some nice thoughts on brands Says:
    November 13th, 2007 at 9:32 pm

    […] going to sleep I browsed my feeds in Netvibes and noticed a nice post from my good friend Per on his blog. It’s about a movie where Alex Bogusky, one of the founders of Crispin Porter + Bogusky, […]

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