From the category archives:

Branding

The lesson: chapter seven.

by Per Robert Öhlin on September 6, 2010

The lesson: chapter five.

by Per Robert Öhlin on September 1, 2010

The secret behind the Old Spice success.

by Per Robert Öhlin on August 28, 2010

The lesson: chapter three.

by Per Robert Öhlin on August 27, 2010

Why social media campaigns fail.

by Per Robert Öhlin on August 25, 2010

The world’s first branding blog relay?

by Per Robert Öhlin on August 23, 2010

So you want to be number one?

by Per Robert Öhlin on July 20, 2010

Varumärkets historia.

by Per Robert Öhlin on June 28, 2010

How to define a brand.

by Per Robert Öhlin on June 19, 2010

My new book.

by Per Robert Öhlin on March 29, 2010

How to turn your customers into raving fans.

by Per Robert Öhlin on November 29, 2009

Coop Konsum höjer priset med 224%.

by Per Robert Öhlin on November 11, 2009

Arrgh! Inte nu igen!

by Per Robert Öhlin on November 9, 2009

Vad jag lärde mig av Dirty Harry.

by Per Robert Öhlin on September 10, 2009

Produkter ska vara bra, märken mindre bra.

by Per Robert Öhlin on September 6, 2009

F*ck logic 2: vad är nytt?

by Per Robert Öhlin on August 16, 2009