The Santa brand.

December 26, 2010

Jesus, I had no idea. I’ve been heavily manipulated during the last weeks. I guess you have too. All my actions have been forecasted and meticulously planned out by a red, powerful force. And it’ suddenly dawned on me that I haven’t been celebrating christmas at all. I’ve had a brand experience. It’s called *Santa*. […]

Read the full article →

Luke Sullivan: Great CDs are almost always great people, too.

December 14, 2010

Recently I posted an article about brutal creative directors. My advice was to get your book out there as fast as you can. Now, if I may, a few words on what I think makes a good creative director. I once read that a coach’s main job is to love his players. I think the […]

Read the full article →

Finally, someone who has the guts to say it.

December 9, 2010

Digital stuff has been bugging me as long as I can remember. But I’ve always felt ashamed to admit it. Imagine my relief when I found a link on Twitter from Brandoholic about Steve Wozniak talking openly about his frustration with tech, and his hesitations about a tech-dominated society. Here’s an excerpt from an article […]

Read the full article →

Ruthless slayers of advertising.

November 22, 2010

I‘m tired of hearing people proclaiming the death of advertising. My guess is I’m not the only one. Truth to be told, the grim reapers of this industry have been around since Don Draper wore diapers, predicting the future with the finesse of an elephant in ballet slippers. First, what is advertising? It’s the art […]

Read the full article →

Tore Claesson: Viral is not a strategy. It’s a lottery.

November 11, 2010

Apple’s famous 1984 TV spot reached around 38,000,000 eyeballs watching the Superbowl the only day it ran. YouTube has added  5,879,629 viewers since, (as of November 1, 2010). Nike “write the future” has to date 21,350,482 views . That’s almost 4 times more than Apple’s 16 year old TV spot. On YouTube. But also way […]

Read the full article →

Nyttigt flum från Mattias Östmar.

November 9, 2010

Mattias är en av få, förutom mig själv, som utgår från Ken Wilbers integrerade teorier. Fast vi förklarar på lite olika vis. Det här är Mattias version, del 1. Om hur man gör budskap intressanta och hur man når framgång i sociala medier.

Read the full article →

The brain is not a video recorder.

November 8, 2010

Yesterday I decided to watch an old favourite. ”Bagdad Café”. A Percy Adlon film. Starring Marianne Sägebrächt, CCH Pounder and Jack Palance. If you missed it, this is a cult movie from 1987, about ”the little café just around the bend”, set in the desert not far from Las Vegas. I wanted to relive this […]

Read the full article →

Dave Trott: What works v what doesn’t.

November 1, 2010

My wife is Chinese, her religion is Taoist. In Taoism, clairvoyance is accepted as quite a normal thing. But I’m from East London. So I was brought up to believe it’s mumbo jumbo. In fact, anything that didn’t obey conventional, ordinary working-class English standards was just superstition. When we started going out together, Cathy asked […]

Read the full article →

MINI lets you be a kid again.

October 28, 2010

This morning I came close to being run over by a crazy woman, running like a Kenyan on speed, with her eyes glued to her iPhone. She was soon followed by a bunch of other maniacs, including a bloke in a wheel-chair, all running and stumbling, with their eyes wide open. What’s this all about?, […]

Read the full article →

What type of creative person are you?

October 24, 2010

Are you a stumbler, a madman, or a lover? Read the following piece from my new book on creativity, “The mental orgasm”, and find out. Creativity is nothing less than a mystery. It’s as profound and complex as life itself. So enigmatic, in fact, that the great artists themselves cannot agree on what it is. […]

Read the full article →

George Tannenbaum: They get it right.

October 19, 2010

Steve Jobs, you’d have to say, is the greatest marketer of the last thirty or so years and early this morning I just got another example of his prowess. My Mac’s hard drive died. So I went, more than a little agitated, to the Apple Store near me for help. I got more pissed when, […]

Read the full article →

The brand manifesto. The ad behind the ad.

October 14, 2010

I like writing manifestos. I do this for a couple of reasons. First, it depicts the brand core as something you can relate to, preferably a drama of some sort. Second, a manifesto is the backbone of the brand, a plot that gives people a clear sense of meaning and direction. Third, it’s an arcehtypal […]

Read the full article →

Don’t blame your shortcomings. Use them.

October 10, 2010

Being able to challenge your shortcomings is what creativity is all about. Even if you suffer from a severe disability, as this short film demonstrates in a beautiful way. I found it on Evelina Wahlqvist’s blog thanks to Dr. Spinn.

Read the full article →

Trainee sålde bäst av alla.

October 7, 2010

Här kommer lite mer om kundvård och försäljning. Vissa tycks ha förmågan att övertyga folk från födseln, andra kommer inte inte i närheten, hur mycket de än anstränger sig. Det får mig att tänka på en bekant till mig som var nyskild och hade just flyttat över halva amerikanska kontintenten för att få en ny […]

Read the full article →

Vad säger folk om dig?

September 26, 2010

Det finns två sätt att få folk att ta aktiv ställning till dig och ditt varumärke. Antingen genom att de blivit besvikna och fly förbannade på din vara eller tjänst. Eller genom att bli överraskade av att du överlevererar. Klippet ovan är från Southwest Airlines, ett flygbolag som ofta överleverar och får folk att prata […]

Read the full article →

Gästinlägg, The Brand Man: Reklam, nej tack!

September 22, 2010

Tänk om du arbetade med en produkt som de flesta människor ogillar. En produkt som de inte tror på och som de kan tänka sig att vara utan – om det inte vore för konsekvenserna, vilka de så klart inte har några som helst skäl att fundera över. Hur inspirerande skulle det vara att gå […]

Read the full article →